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Changeable vehicle messages help Lurpak extend advertising reach

Vehicle graphics using truck advertising frame system for Arla

Arla Foods realises the potential for using quick change lightweight frame system on its trailers to advertise the Lurpak brand.

Pride. Exactly what everyone at Aura Graphics was feeling about our latest work for leading dairy brand Arla Foods.

Not only were we asked to handle the latest Lurpak truck branding campaign, but we were also delighted to equip a large portion of the Arla fleet with the Traxx™ Vehicle Frame System.

All new Lurpak campaign trailers now utilise this flexible advertising platform with the national distribution trailers currently displaying the three key messages of the recent award-winning Lurpak campaign.

Account Manager to Arla Foods, Allan Hamilton, commented "Arla’s desire to change the brand messaging regularly made our vehicle frame system a clear choice for both the logistics and brand teams. The creative is superb and really stands out on the roads."

Date published: 18 Feb 2010
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