Festive wrap on Manchester Metrolink tram for Selfridges Christmas retail campaign

Tram-endous festive vehicle wrap

December 18, 2014

Aura Graphics, Selfridges and Manchester Metrolink team up for the first ever advertising wrap on a Metrolink tram.

Selfridges’ Manchester-based Exchange Square store has teamed up with Aura Graphics and Greater Manchester run city transport provider Metrolink to wrap one of its yellow trams. The project involved us wrapping the two carriage tram for the Selfridges & Co "Destination Christmas" advertising campaign that will run for the whole festive period.

Running across the whole network, the tram was in full service throughout the Christmas period and it’s pink and green winter woodland design brought festive cheer amongst the gift-hunting Manchester public as well as promoted Christmas shopping at Selfridges.

This was the first time Metrolink has run a commercial partnership on one of its M5000 trams and the first time Selfridges Exchange Square has advertised with the transport company. We look forward to seeing more creative promotional campaigns installed by Aura Graphics on passenger transport throughout Manchester.