Branding and maintaining a vibrant van fleet for Sky
Sky is one of Europe’s leading entertainment and communications business. It operates a specially converted commercial van fleet for its home service engineers, who travel across the country installing and maintaining in-home entertainment systems and broadband products.
We have worked with Sky for over a decade providing the complete vehicle branding and fleet livery management service for this critical part of its business.
A ubiquitous brand, Sky's vans help ensure its profile is kept high, maximising brand and product awareness. The full wraps we make and install on its fleet are often cited as the benchmark in vehicle livery.
This case study explores how we brand and maintain a vibrant van fleet for Sky.
A business delivering HD content needs HD vans
Sky's UK fleet of over 3,000 vehicles operates nationwide. Its engineers rely on their vans to ensure a responsive service is provided to customers and revenue is generated from new installations. For Sky, its fleet is a valuable communication tool, which effectively reaches the homes of its existing and potential customers.
Key objectives:
- Ensure the vehicle liveries have high visual impact and high-definition image quality.
- Manage multiple designs that promote the diverse and constantly updated products and content.
- Roll-out new designs and new build programmes with speed and efficiency.
- Effectively maintain the fleet livery to minimise vehicle off road (VOR) related costs.
Unmistakable van wraps get great livery aftercare
From design consultation to responsive aftercare, we work closely with Sky's marketing teams as well as its design agency, vehicle suppliers and fleet management partners. Carefully project managing new build programmes using online monitoring tools and our nationwide installation and project management services.
We manufacture high-resolution digital printed graphics using 3M high-performance cast wrapping films with matching over-laminate. All provided with a full 3M Select Platinum MCS warranty for complete peace of mind.
Our dedicated account team proactively manage the maintenance of the fleet, working with Sky's accident damage management provider. A mix of common stock parts as well as on-demand replacements are delivered on a fast turnaround to repairers. All parts are ordered via our bespoke online ordering system.
KPI reporting is also in place to help Sky and its partners effectively manage the fleet and vehicle repair network.
